Papertarian—It's A Lifestyle!

We drove buzz around the new Papertarian campaign, a series of creative content featuring Retta Sirleaf.

Overview

Praytell was tasked with encouraging consumers to incorporate paper product use and proper recycling practices into their everyday routines—showcasing that these small, everyday choices have the ability to create a hugely positive impact on the environment.

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Our Solution

Over the course of a 6 month campaign, we partnered with 11 lifestyle and sustainability influencers to create engaging content on Instagram and TikTok. Content leaned into both humor and edutainment, building awareness around the new campaign while also educating audiences on easy to implement paper product swaps and recycling habits.

Results

Our influencers developed 70 pieces of content across multiple platforms, driving 332K+ organic impressions and 15.7K engagements, with audiences being encouraged to click through to the Papertarian campaign landing page.