INFLUENCER MARKETING
LIFESTYLE

Revitalizing an Established Brand with a Fresh Makeover

We partnered with four influencers to create buzz around the TV series, Daisy Jones & The Six, by bringing bold hair colors to the masses.

Overview

Praytell was tasked with driving awareness for Clairol's partnership with Amazon, leveraging the premiere of Daisy Jones & The Six to highlight Clairol as the ultimate hair color brand to transform your look.

Clairol's Radiant Home Color Options
A woman
Clairol Natural Instincts Bold
A Girl taking a mirror selfie
Suki Waterhouse
Karen Sirko
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Our Solution

We partnered with the perfect influencers who transformed into the four key female characters from Daisy Jones & The Six. Leveraging GRWM style videos, influencers encouraged their audiences to transform their look, driving traffic to the show's Amazon landing page, where key Clairol products were prominently featured.

Results

Through our partnerships, creators developed 54 pieces of dynamic content across Instagram and TikTok, which drove 125K+ organic impressions, 6.6K+ engagements and incredibly buzzy comment sentiment, with audiences sharing tons of excitement about the partnership and launch of the show.

54 Pieces of Content

125K+ Impressions

6.6K+ Engagements

54 Pieces of Content

125.8K Organic Impressions

6.6K Engagements

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TL;DR