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Tis the season of holiday shopping. (Cue images of you strutting down the street with cute shopping bags in hand.) Or, more accurately, cozied up at home scrolling through your favorite social apps. Social commerce is set to be an influential platform for holiday shopping this year. And TikTok is emerging as the new social commerce platform to watch.

As we come to the end of Hispanic Heritage Month, many brands have once again used the celebration to showcase their efforts around diversity, equity and inclusion. Some may already be moving on to the next media conversation or marketing campaign. However, success in the Hispanic media market depends on building year-round relationships with reporters, producers, and audiences.

Consumer preference for inclusive brands has been well documented in recent years, putting inclusive marketing at the top of the agenda. Brands are ever more focused on representing a diverse cast of talent in their influencer campaigns. But what happens behind the scenes is just as important to building an inclusive influencer marketing strategy.

If you work in any kind of comms or marketing role, you’ve definitely been in a brainstorm about how your brand can vibe with Gen Z. PR and Marketing trades are full of articles about what Gen Z loves, and how to get their attention. Sometimes it seems we’re set on turning an entire generation into a single memoji (TikTok using, skater pants wearing…) We make generalizations about a population of millions, often without thinking about, or speaking with, the diverse individuals that comprise it.

When it comes to tech PR, consumer brands have long evolved beyond the predictable cycle of product launches, press releases, and media tours. They're chasing big creative plays that spark emotional connection with consumers. For B2B tech brands, however, it can feel like the ingenuity and creativity of consumer peers is off limits. But that’s just not the case.

Lately, it seems like everyone’s heads are in the stars. Astrology has so swiftly entered the cultural zeitgeist, even outlets like the Wall Street Journal haven’t been able to ignore it. And of course, brands are jumping on the bandwagon too: there's a growing craze for marketing campaigns that coincide with the movement of the stars.

Despite this, AANHPI representation is still slim, across all forms of media. Movies like Everything Everywhere All at Once, and Turning Red were still considered “surprise hits” by mainstream media (and even drew some unearned and unfair hate). It seems like the AANHPI demographic is still largely going ignored; for brands, that means ignoring a whole audience with significant influence on consumer trends and culture.

From Tik Tok skincare trends to guided meditation apps, wellness and lifestyle brands are driving the conversation around self-care, work-life balance, and well-being in all its forms. As more consumers put their paychecks toward caring for their health, our Wellness PR and Creative Practice is helping wellness brands check in with customers who may need to check in with themselves.

We don’t know about you, but we at Praytell are feeling the wanderlust. Give us a polaroid camera, a pair of Birks and we’ll be on our way. Meanwhile, Praytell’s Travel PR and creative practice is busy helping travel brands reconnect with thousands of people just like us. Folks who are lusting after the beach, the mountains…even a serene little pond—as well as those who’ve forgotten the magic of adventures big and small.