The Blog

Our blog’s just like any other, except it’s useful, nice to look at, and fun to read.

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What experts are saying about the move to emerging media

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How Could AI Regulation Impact Media & Advertising?

Yesterday, on May 16, the Praytell AI Team tuned in to the Senate committee hearing where OpenAI's Sam Altman testified about AI tools, their potential impact, and the need for regulation. The discussion primarily focused on understanding the tools and assessing the challenges of regulation.

Chegg vs. ChatGPT—Why Brands Need an AI Narrative

Ed-tech company Chegg saw its stock downgraded by 49% after an earnings call that exposed its vulnerability to AI disruption.

Prompting Creativity: How Praytell is Collaborating With AI

Leaps in AI technology are taking center stage in the creative sector—and across every industry we collaborate with. The sheer volume of diverse and often conflicting perspectives on AI can make just staying informed feel downright Sisyphean. Faced with such hype, uncertainty, and complex legal and ethical dilemmas, it can be tempting simply to brace for impact.
Creative

The Spectrum of Womanhood: Reflections on WHM 2023

Let’s be honest. The last few years have not been great if you’re a woman, and especially if you’re a queer woman. Between the overturning of Roe v. Wade to a slew of anti-LGBTQ+ laws (that will definitely have effects outside the LGBTQ+ community), it’s easy to feel like we’re being attacked from all sides.
DEI

PRovoke Media Nominates Praytell for 7 SABRE Awards

Spring is here and like sweet baby birds we've hatched a slew of award-nominated campaigns! Showcasing our best work across social, earned, digital, and beyond—we’re excited to share 7 Praytell campaigns that have been nominated for the 2023 SABRE awards.
Agency Updates

Verification on Twitter and Meta: What Brands Need to Know

Background: At the end of 2022, Twitter launched its Twitter Blue program for individuals, priced at $8 USD per month ($84 USD annually).
Tech

5 Ways to Look out for Your Fasting Colleagues This Ramadan

The Muslim holy month of Ramadan started last week, with many Muslims participating in fasting, worship, communal gathering, and other spiritual practices. While not all Muslims fast during Ramadan, some of your Muslim coworkers may be abstaining from eating and/or drinking from sunrise to sunset—in other words, for the entire length of the work day.
DEI

Praytell x PRWeek: ERGs Can’t Solve the PR Industry’s Diversity Gaps Alone

For the past few years, our Praytell Employee Resource Groups (ERGs) have been doing amazing work to create a safer, more inclusive workplace, and spark conversations around urgent change that needs to happen in our industry.
DEI

AdAge: Behind Clairol’s Nostalgic Partnership With Prime Video’s “Daisy Jones & the Six”

When we kicked off our partnership with Clairol to revamp the brand for 2023, we knew nostalgia was the perfect play for this star of 1950s at-home beauty.
Lifestyle

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