PUBLIC RELATIONS
LIFESTYLE

We Brought Chair-Ades to New York City

We amplified Wayfair's Chair-Ades Challenge with a pressworthy pop up and partnership with "Master of Chairemonies" Blake Griffin.

Overview

In Wayfair's new Wayborhood ad, Chair-ades—a twist on charades where you act out your favorite Wayfair chairs—was introduced. It was our job to drive buzz around this exciting new game!

No items found.
No items found.

Our Approach

We executed a larger-than-life consumer pop-up with a digital first approach, enabling man-on-the-street content captures with Blake Griffin. The activation doubled as a press hub, where Blake conducted interviews discussing the Chair-ades challenge and his Wayfair partnership all perfectly timed to the NBA Finals for maximum buzz.

Results

We welcomed 20+ press & influencers to the Wayfair pop-up and distributed 1,000 gift cards. This event delivered standout brand content and coverage!

319M+ Earned Media Impressions

161 Earned Media Placements

1,000 Gift Cards Distributed

Related Projectsdown arrow

Clairol House Calls

By directly addressing key product barriers, we empowered salon goers to try DIY hair color.
View Project

Peet's Coffee

To launch Peet's Bright Collection, we celebrated under Svalbard’s Midnight Sun with viral influencer Cecilia Blomdahl.
View Project
down arrow
No items found.
TL;DR