Bringing Hyper-Converged Infrastructure to the Masses

We rebuilt Nutanix’s global social strategy and content creation process to more effectively engage and grow their targeted B2B audience.

Overview

Nutanix engaged Praytell to provide a fresh new approach to their social media channels that mirrored the explosive growth that the company was seeing as well as in the cloud computing space.

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Datto's Global State of the Channel Ransomware Report 2017

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Our Solution

Praytell helped Nutanix drive brand awareness and engagement among its IT professional audience by auditing its social presence, which was used to inform the development and execution of a new social strategy and approach to content creation and to revamp Nutanix’s employee advocacy program.

Results

Organic content shared across Nutanix’s primary channels between October 2020 and March 2023 garnered 154M impressions and 2M+ engagements, while increasing Nutanix’s total audience size by 30%. During the first year of our employee advocacy program, 20K employee shares were generated with a reach of almost 39M. We relaunched this program in August 2022.

2M+ Engagements

154M+ Impressions

2M+ Engagements

154M+ Impressions

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