Introducing Swingset Studios, a Praytell Innovation Lab >

PUBLIC RELATIONS
TRAVEL & TOURISM
LIFESTYLE
TECH

We positioned Kindred as a UK travel market innovator

Spearheaded a six-month PR sprint making Kindred the go-to alternative for UK travellers seeking stylish, design-forward escapes—home or away.

Overview

As they approached 150,000 homes globally, Kindred brought in Praytell to introduce their home-swapping model and boost their UK profile among design and budget conscious travelers.

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Our Approach

We activated a press office around major brand moments, pitching spokespeople, members, and homes to top travel, interiors, and lifestyle media. With expert commentary, data-led insights, and trend reactions, member stories became national interviews. A UK event and Gustaf Westman collaboration deepened engagement and secured design-led coverage.

Results

In six months, we earned 200+ placements and 2.51B+ impressions in the UK alone—from CEO commentary on the BBC, Architectural Digest and Elle Decor, to case studies in Marie Claire, MailOnline, and The Telegraph, plus product news in Sheerluxe. Our Gustaf Westman collab landed in Wallpaper, Vogue Scandinavia, High Snobiety, and Sunday Times Style.

Within 6 months

200+ UK earned placements

2.51B+ impressions

20+ top-tier media hosted

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TL;DR