Enjoy Responsibly. Drink Wiser.

We teamed up with the LA Lakers to champion responsible drinking.

Overview

Budweiser's “Drink Wiser" promotes responsible drinking, urging fans to hydrate between Buds. Marking their 10th anniversary, they launched a campaign with the NBA, inspiring sports fans to “Hydrate Between Buds" wherever they cheer.

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Our Solution

Praytell and Motive created “Daydreaming,” a short film with break-the-internet potential, aimed at transforming the way NBA fans think about smart drinking. With help from Anthony Anderson and LA Laker Danny Green, we proved that anything is possible when you hydrate between buds.

Results

The long-form and 30-second spot was immediately recognized for its clear, creative and effective message of “hydrating between beers” and was covered by outlets like CNBA, Ask Men, Fansided, and Good Morning America. It debuted during the 2019 season and aired during games on Christmas day to millions of viewers.

49M Impressions

34 Earned Placements

727 Social Conversations

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