We (Swiftly) Targeted NFL’s Bandwagon Fans

We placed Barefoot at the center of the most talked about pop culture moment of 2023.

Overview

As the official wine of the NFL, Barefoot was looking to engage with new NFL fans by showing that wine is the perfect choice while watching the big game. After all, Barefoot believes that wine, like football, should be easy to enjoy.

Our Solution

Praytell leveraged the hottest topic in football this season—the budding relationship of two superstars —to catapult into the cultural conversation. We put a call out to new NFL fans and invited them to join the “Barefoot Bandwagon Box”—a suite at the Kansas City Chiefs game to learn and enjoy all things wine and football from none other than Donna Kelce.

Results

We kicked off with an exclusive interview in People Magazine followed by coverage in top tier outlets like Fox Sports, TODAY, and more, totaling 360+ placements and 6 billion earned impressions. The conversation soon reached viral status, taking off on social and across broadcast media.