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We Changed the Face(s) of the Beer Industry

We made the face of craft beer more inclusive, one stock photo at a time.

Overview

Anheuser-Busch's acquisition of several craft breweries drew attention from industry enthusiasts troubled by the world's largest brewer entering the small, local scene. To address concerns, Elevate, a CSR initiative, was launched. Its first focus? DE&I in craft beer.

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Anheuser-Busch - Brew Bound Article
Anheuser-Busch - Fox News Article
Anheuser-Busch - The Take Out Article
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Our Solution

Stock imagery is crucial for designers, journalists, and marketers, but many royalty-free sites lack diversity, failing to accurately represent beer drinkers. To spark change, we launched a stock imagery platform with Pexels and Unsplash to create diverse imagery reflecting the craft beer community. We later expanded to include people with diverse abilities.

Results

The launch resulted in features in The Takeout, Vinepair, Food & Wine, Eater, Uproxx, and more. Our images have been viewed over 104M times, and coverage generated 200M impressions. What’s more, this repository of high-quality, free imagery brings us one step closer to shifting the conversation around a more dynamic future for the craft industry.

100% Positive Sentiment

104M Image Views

200M Media Impressions

100% Positive Sentiment

104M Image Views

200M Media Impressions

362K Photo Downloads Photos Used on 38.4K Traceable Websites

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TL;DR