Emerging Tech PR Trends to Watch

We’ll always be captivated by whatever new, shiny tech trend is currently dominating the news cycle; there’s no other way around it. As competition intensifies and the battle for attention becomes fiercer, the task of capturing the hearts, minds, and wallets of consumers, investors, and stakeholders is more complex. Every day new strategies and platforms reshape the way brands communicate their stories. 

So what does this mean for tech brands working to break through the clutter and show up consistently across channels? It takes diversifying efforts, understanding where your audience lives, and taking some swings.  Remaining agile and ready to adapt is a must. 

Below are some emerging trends that we’re thinking about as it relates to the future tech PR storytelling:

The Future of Tech PR
Substacks and Emerging Storytelling Platforms
The rise of Substacks and independent newsletters is clear. Writers are finding their niche and building content that gives their readers the intellectual companionship, insight, and entertainment they’re after. Now, what were leading publications are turning to these folks to uncover the latest in innovation and storytelling today. Consider Substack and newsletter writers to tell your story, reaching specific groups and audiences to build true connection. For example, Casey Lewis’ Afterschool is great for getting in front of Gen Z and Rachel Karten’s Link In Bio focuses on the future of digital media. 

Embargo vs. No Embargo
Now gone are the days of embargo everything. While many reporters agree they will always honor an embargo, many are “frustrated” and “less likely to engage” when brands require them to accept the embargo first––seeing this as an unnecessary first step in today’s landscape. Embargoes certainly can help create buzz and guarantee coverage on a certain date, but they can also limit options. No-embargo news allows for immediate interaction with journalists and the public. For your next moment, consider whether an embargo is truly necessary. A perfect balance can widen your coverage opportunities and brand visibility while keeping control over when certain news lands.  

Trendjacking
Trendjacking is the new always on. If you’re not monitoring trends impacting your business, products, or people, you’re missing out on key storytelling opportunities between your larger brand or news moments. Yes, seasonal angles and gifting moments still matter, but consider building an ongoing program to monitor conversations you can jump in on quickly to land both ongoing coverage opportunities and build new relationships with key contacts and outlets. This can also allow you to break into new verticals and to humanize your brand and spokespeople.

Creating Your Own Brand Moments/News Moments
Creating your own brand moment can set a brand apart in a crowded media space. Rather than waiting for the right news, trend, or product release, tech brands can build excitement by taking some creative swings. Think LTOs, unique partnerships or surprising collaborations, or a sharp POV from an exec to name a few.  These moments can grab media attention and engage the right audiences, allowing brands to tell their story and shine in their own way.

Product Pipeline Pacing
Strategically managing product announcements is also important to keep in mind. While there are always larger business objectives to consider, PR agency should have a seat at the table in timing decisions and considerations. A well-timed product pipeline spreads announcements throughout the year instead of clustering them all at once—which can hinder coverage opportunities. This keeps the audience engaged and builds excitement for future releases. By pacing brand product launches, you create a steady stream of updates that keep your brand top of mind, and premium in a fast-moving industry.

The future of tech PR is all about staying creative and adapting to change. With technology moving at lightning speed, brands need to find fresh ways to tell their stories. From using platforms like Substack to trying new things and creating exciting brand moments (big or small!). It’s not just about getting noticed—it’s about staying visible and engaged with your audience over time. By embracing new strategies and trends, brands can keep their spot in the spotlight and build stronger connections with the audiences that matter most.

Looking for more expertise in Tech PR storytelling? Let’s talk.

‍